Last updated: February 2026

INTRODUCTION AND SCOPE OF THIS PRIVACY STATEMENT

Ekithera, whose address is located at 2177 rue Masson, suite 402 Montréal (Québec) H2H 1B1 Canada, wishes to offer you the best possible experience.

We use the personal information you share with us to improve our products and services and your experience.

Detailed instructions on how to opt out of receiving advertising messages are provided below. Please read the section titled « Your Rights Regarding Your Personal Information » below for more details.

1) INFORMATION COLLECTED

“Personal information” is information that relates to you and identifies you, either alone or in combination with other information. Ekithera will collect various types of personal information and special categories of personal information (including health data and other confidential data as explained below).

We will ask for your consent if we wish to use your personal information for purposes other than those described in this privacy statement, or if we are required to do so under applicable law.

i. Information collected when you create an account

If you create an Ekithera account — for example, by logging in using a unique global identifier that allows you to use the same identifier worldwide — we will ask you for the following personal information:

Your name.
Your email address.
Your password.
ii. Information automatically collected on our websites and from our mobile applications

When you interact with our brands, website and applications, we automatically collect information in the following ways:

Websites: We collect personal information from the Ekithera websites you visit. The information collected includes details about your website usage. When you visit one of our websites, your browser sends data to our servers. The information collected includes:

Your IP address;
the time, date, and duration of your visit;
the referring URL (ie, the website that led you to our website);
the pages you visited on our website;
information about the device and browser you used during your visit (including browser type and version, operating system, etc.).
Cookies and similar information: We and our partners use various technologies to collect and store information when you visit our websites or use our applications; these technologies include uploading one or more cookies or other similar information to your device.

iii. Information collected when you use our products or services

When you (i) use our products and services, or (ii) use our applications, we will ask you for certain personal information. This information may include:

Use of our products and services

Your mailing address and payment details when you place an order on our online store.
Your email address so we can send you a receipt and promotional offers permitted by applicable law; or when you register for one of our contests, sweepstakes, or newsletters.
A record of our correspondence (including your feedback on products or services) if you have contacted customer service.

2) THE USE OF YOUR PERSONAL INFORMATION

The personal information we collect when you create an account will be used for identification and authentication purposes when using our services, so you can use the same data to log in from any location and device. Global Single Sign-On will allow our system to identify you wherever you are, meaning you won’t need to register again if you log in from another country. In addition, we will create a profile (using the necessary information) to provide you with our products or services. The personal information we collect (described above) will be used in its individual form, or (where applicable) combined with other personal information we obtain from other internal or external sources.

We use and analyze this personal information for the following purposes:

i. Improving our products and services: We will use your personal information to create a profile that will help us understand how you use our products and services, develop more interesting and relevant products and services, personalize the products and services offered on our websites and applications, and create advertisements that you may see on third-party websites. For more information on how to opt out of this personalization, please see the section « Your rights regarding your personal information » below.

ii. Processing your order: We use the personal information described above (including your name, address, email address, and payment details) to process and deliver your order, and to inform you of its status. We may also use your age, year of birth, or confirmation that you have reached a certain age to determine if you are of legal age in your country to make online purchases and whether you are considered a minor for data protection and marketing rights purposes.

iii. Conducting checks: We will also use your personal information for fraud prevention purposes and, with your consent, to assess your creditworthiness. For this purpose, we may need to share your personal information with our credit assessment providers (see « Sharing your personal information » below), with your consent as required by applicable law.

iv. Customer service: If you contact our customer service (or vice versa), we will use personal information (such as your order details and history of communications with our customer service) to process your request and provide you with the best possible service.

v. Products and services (commitments and offers): We will use your personal information to present you with the products and services you have requested (such as promotions, loyalty programs, events, and our applications). This will include, where applicable, using your personal information for contest submissions; the delivery of gifts; participation in promotions; the use of your contact information when you register for events; and the use of information such as your location for our mobile applications, with your consent, and as explained in more detail within our applications (for example, running applications that use your location to help you plan your route when you are registered for an event).

vi. Marketing and Profiling: When you subscribe to newsletters published by Ekithera, create a unique identifier, order products, post comments on a product or service online or in-store, or use our website, we will use your personal information to create a profile based on the data we hold about you. We will create your profile according to your preferences to provide you with a better, more personalized experience and to send you personalized marketing messages, both on our website and on supplier websites; and to send you promotions, newsletters, and messages to obtain your opinions and for research purposes (with your consent) and in accordance with applicable anti-pollution laws. A more detailed description of how we will use your personal information is provided below.

What types of information do we use? Your interactions with us and our brands across the various channels described above (eg, stores, website, apps, social media, and marketing messages) provide us with valuable information about your interests and preferences. This allows us to offer you the best possible experience. To learn more about you (your interests and preferences), we analyze these various types of information, as described above. In particular, we may combine the information we collect with data collected by third parties. If we have obtained your consent (as required by law) to send you marketing messages, we will use the information we have to send you personalized marketing messages about products, services, events, gifts, and promotions we offer; we will also send you news and other information about us that we think you may find interesting. In some cases, we will also combine your personal information with that of other people to create comprehensive reports on how consumers use our products and services and their experience with our brand.

What marketing channels do we use? We may send you marketing messages through the channel you choose or based on the information you provide (eg, email, phone number, social media). We will ask for your consent where required by applicable law before using the contact information you provide to send you personalized marketing messages.

Message personalization: The messages we send you may be personalized according to your preferences and interests. We create these personalized messages using data analysis. These marketing messages may contain information about our products and services, events, giveaways, promotions, news, and other information about Ekithera that we believe may be of interest to you. In some circumstances, we will also use these channels to obtain your opinion (for example, by asking you to participate in a survey), learn more about your experience, and improve your experience.

Retargeting: Our websites and apps use retargeting technologies. These technologies allow us to show ads on third-party websites to visitors who have previously visited or used our website or app. We believe that personalized, interest-based ads are more engaging and relevant to our customers than ads without personal connection. Retargeting technologies analyze the information we collect during your interactions with our platforms as described above (including cookies) and display ads based on your web browsing history. Please note that our sites are generally not configured to respond to web browsers’ « Do Not Profile » signals.

Third-party ad servers: We work with other companies that use tracking technologies to serve ads on our behalf across the web. These companies may collect personal information about your visits to our websites, your use of our apps, and your interactions with our messages, including ads.

Device and context linking: We may link or combine the information we collect about you from various sources to ensure a consistent user experience, regardless of how you interact with us (online, in-store, through a mobile app, or on social media). We may link or combine your activities and information collected about you on our websites and mobile apps and during your in-store purchases, as well as information we receive from third parties (with your consent or as permitted by applicable law) and information we collect automatically through targeting technologies. This allows us to provide you with a personalized experience, regardless of how you interact with us (online, through a mobile app, or on social media). We and our partners may link your different devices so that content you see on one device can lead to relevant ads being displayed on another device. To do this, we collect information about each device you use while logged into our services. We may also work with third parties who use targeting technologies or statistical modeling tools to determine if two or more devices are linked to a single user or household. We can share a common account identifier (such as an email address or login ID) with advertising partners to help recognize you across all devices. We and our partners may use this device linking to provide you with interest-based ads and other personalized content across your devices, and to perform analytics and measure the performance of our advertising campaigns.

vii. Improving our products and services: we will use the personal information we hold about you (as well as pseudonymized or anonymized information generated from your personal information) to perform analytics

and research, including:

– Data science and analytics — we combine information (such as personal and/or confidential information we have obtained from your use of an application or from your browsing history) that we hold at scale in order to:

– To learn more about our customers and their preferences.
– To identify trends and create behavioral models for our customers.
– To improve the user experience on our websites.
– To provide information, content, and offers tailored to our customers’ needs.
– To conduct general and statistical research.
– To design new products and services.
– To monitor the performance of our products and services and/or improve our technology.

viii. Website Improvement: Personal information collected from our websites (eg, cookies and other tracking technologies) will be used to evaluate browsing behavior on our websites, highlight areas where improvements can be made, optimize our products and services, and personalize and enhance your experience on our websites and applications.

ix. Performance analysis: We will use your personal information (anonymized and aggregated with the personal information of other customers) for sales, supply chain and financial analysis purposes, to determine our performance and introduce improvements where appropriate and, where appropriate, prepare reports.

3) SHARING YOUR PERSONAL INFORMATION

We treat your personal information carefully and confidentially; we do not share it with third parties, except in the situations described below:

i. Entities other than Ekithera: We may share your member profile information with other service providers if both entities are responsible for your personal information, or if the other entities act as service providers and manage your information in accordance with our instructions or on our behalf.

ii. Social Networks: In some cases, our website and applications will offer plugins for various social networks. If you choose to interact with a social network such as Meta or X (for example, by creating an account), your activity on our website or applications will also be visible to that social network. If you are logged into one of these social networks while visiting one of our websites or using our applications or interacting with one of the plugins, the social network may add this information to your profile on that network, according to your privacy settings. If you wish to prevent this type of data transfer, please log out of your social network before accessing one of our websites or using one of our applications; or modify the application’s privacy settings, if possible. Please read the privacy policies of these social networks for detailed information on the collection and transfer of personal information, your rights, and how you can use customized privacy settings.

iii. Law Enforcement and Regulatory Bodies: Ekithera will disclose personal information when required by law or legal process, for the administration of justice, for the protection of your vital interests, for the purposes of investigations conducted by law enforcement or regulatory bodies, for the protection and defense of Ekithera’s property and legal rights, for the personal safety of users of Ekithera’s website or (mobile) applications, or by order of a valid injunction from a court or law enforcement agency.

iv. Business transactions: we reserve the right to transfer any personal information in our possession in the event of a merger with a third party, or in the event of an acquisition (partial or complete) of our business by a third party, or if such a business transaction is proposed.

v. With your consent: we will share your personal information with other third parties, or when you connect your devices to third-party devices, in other situations. In these cases, we will obtain your prior consent to share your personal information, where required by applicable law.

vi. Service providers: We share personal information with our cloud service providers for identification and authentication purposes, so that you can log in to your account quickly and easily as you expect, wherever you are in the world.

We will also share your personal information, as needed and only for the purposes described in this statement, with third parties who will use your personal information on our behalf. We require these service providers and third parties to adhere to strict rules when processing your personal information, including Ekithera’s guidelines and applicable laws.

4) PROTECTION OF YOUR PERSONAL INFORMATION

We are committed to protecting the personal information under our control and will implement technical and organizational security measures to facilitate its protection against unauthorized or unlawful use, and against accidental loss, destruction, or damage. Personal information may be viewed by individuals within the Ekithera team, or by our service providers, who need to access this information for the purposes described herein, or for other purposes that may be permitted or required by applicable law.

i. We may retain your personal information for a minimum period of two years from your last interaction with us, unless a longer or shorter retention period is required by law or if it is required by legal proceedings or any other purpose under applicable law.

Here are some examples to illustrate how we retain your personal information for as long as necessary for a particular purpose:

We may retain your personal information collected during a purchase for as long as required by tax laws (more than two years in some countries).
We may retain your personal information for a shorter period if you ask us to delete it. In this case, we will ensure that your personal information is deleted within a maximum of one month from the date of the request (subject to any legal restrictions).

ii. We may store and process your personal information in Canada, the United States, the European Union, and other foreign countries that provide us with hosting or other services. (For example, the personal information you provide when you create an account) will be stored in Canada, the United States, and the European Union; it will also be backed up by our cloud service providers located outside of Canada for the purposes of authenticating your account and signing. In these cases, we will take appropriate steps to ensure the protection of your personal information. Generally, these steps include data security reviews of all recipients and the implementation of contracts with these recipients to ensure they use the same or similar appropriate technical and organizational measures as we do to protect your data. However, when personal information is stored or processed outside of Canada (whether by us or a supplier), it is subject to the laws of that foreign jurisdiction and is accessible to the governments, courts, law enforcement or regulatory bodies of that jurisdiction.

As a general rule, we do not intentionally collect personal information from children under the age of 13. If we learn that we have inadvertently collected personal information relating to children under the age of 13, we will take steps to delete that information as quickly as possible, unless we are required by applicable law to retain it.

If a child under the age of 13 attempts to create an account, they must first provide the information described above. Additionally, data submitted by the child and collected during their visit (for example, through cookies) may be used as described in this privacy statement. However, if a child under the age of 13 attempts to complete their registration, it will be rejected, and the child will receive a message stating that an account cannot be created for children under 13. For this reason, we ask parents and guardians to check and monitor their children’s internet use to protect them.

iii. Our websites may contain links to third-party websites and some of our services give you access to services offered by third parties (eg, social networks).

We do not control how third-party websites and services handle your personal information. We do not review third-party websites and services, and we are not responsible for these websites and services or their privacy practices. Please read the privacy statements of any third-party websites or services you visit or use from our websites or services.

5) YOUR RIGHTS REGARDING PERSONAL INFORMATION

Honesty and transparency are key to us. We are transparent about the personal information we collect and we implement mechanisms that allow you to exercise all your rights related to your personal information. The following paragraphs provide more details on opting out of messages; unsubscribing from messages; accessing, modifying, updating, or deleting your personal information; or filing a complaint. Contact information is provided at the end of this section.

i. Accessing and modifying personal information: You can access and modify your personal information at any time through our websites or by contacting us using the contact details provided below.

If you have ordered products or services or created an account, you can access a significant amount of your personal information through one of our websites. Our websites generally offer you the ability to add, update, or delete information we hold about you.

If you are unable to access some of the personal information we hold through our website, you can submit a request for access to that information free of charge by contacting us (see contact details below). Once we have received your request and sufficient information to verify your identity, we will provide you with a copy of the personal information we hold about you that you are entitled to under applicable law. We will also confirm the purposes for which the personal information is used, who the recipients of this information are, and the source of the information.

You can write to us at any time to request changes to any personal information you believe is incorrect or irrelevant, or to block, erase, or delete your personal information (in other words, if you wish to withdraw your consent). We will update, block, erase, or delete your personal information upon request in accordance with applicable law. While we make reasonable efforts to respond to requests, in some cases we may not be able to grant you access to certain personal information (for example, if it contains personal information belonging to other individuals, or for legal reasons).

ii. Opt out and unsubscribe from marketing messages: all our direct marketing messages (eg, emails, texts) offer an easy way for you to unsubscribe from marketing messages (eg, a link you can click to unsubscribe).

If you no longer wish to receive marketing messages from us, you can use the unsubscribe method contained in the messages you have received, or you can contact us using the contact details provided below.

Please note that if you choose to stop receiving marketing messages, we will continue to process your personal information to better understand your interests and preferences, but we will cease using it to send you personalized or non-personalized marketing messages. If you wish us to also cease this processing, in whole or in part, the procedure is described in the section entitled « Deleting Information/Withdrawing Consent » below.

Please note that some of our mobile apps may also send you messages, including (with your consent) push notifications (for example, announcements of new products or services). In this case, the mobile app in question will provide you with a just-in-time notice before sending any push notifications. You can disable these messages by changing your phone or app settings. You can also uninstall the app to stop receiving messages.

You can opt out of remarketing on social media by changing the preferences offered in your social media account:

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
https://help.instagram.com/1415228085373580
https://support.google.com/ads/answer/2662922?hl=fr

iii. Deletion of Information/Withdrawal of Consent: You may request the deletion of your personal information at any time by contacting Ekithera using the contact details provided below. We will review and, where applicable, comply with your request in accordance with applicable law.

iv. Opting out of the use of tracking data: You can disable or delete tracking data and prevent the collection of other tracking data from your device by following the guidelines of your wireless access point provider (these guidelines are normally included in the terms of use and/or privacy policy), or by following the guidelines we may provide in any of our mobile applications that collect tracking data.

v. Changes to this policy: We regularly review our online Privacy Statement to ensure it is error-free and clearly visible on our websites; that it contains appropriate information about your rights and how we handle your personal information; that it is properly implemented; and that it complies with applicable law. We may amend this Privacy Statement from time to time to keep it current, to reflect new developments and opportunities related to the internet, and to ensure its continued compliance with applicable law. If we make significant changes to this Privacy Statement, we will notify you by posting a notice on our websites and/or in our mobile applications; the message will be accompanied by the updated Privacy Statement.

Your continued use of our websites or applications, or the provision of personal information after the posting of such notice, will constitute your consent to the updated privacy statement.

vi. Complaints and requests for additional information, including additional information about cookies (ie, beyond the information provided in Section 6 below): If you have any questions or wish to make a complaint about our use of your personal information, or if you would like information about exercising your rights or about our Privacy Statement, please contact us using the contact information provided below. We will explain the complaint procedure and investigate all complaints. If a complaint is justified, we will take all appropriate steps to rectify the situation. We will also inform you of any other complaint procedures that may be available to you.

CONTACT DETAILS:
POSITION:
Ekithera
2177 rue Masson, Suite 402 Montreal, Quebec H2H 1B1 Canada
PHONE: +1-888-354-5221

EMAIL: info@ekithera.com

6. STATEMENT REGARDING COOKIES

WHAT YOU NEED TO KNOW ABOUT WITNESSES

FIRSTLY, WHAT ARE THE “WITNESSES”?

Cookies are small text files stored on your computer or mobile device when you visit a website. For the purposes of this section, we use the word « cookie » as a generic term for technologies such as cookies, Flash cookies, and web beacons. They require little disk space and are automatically deleted when they expire. Some cookies expire at the end of your internet session, while others are stored for a limited time.

SECONDLY, WHAT ARE THE DIFFERENT TYPES OF WITNESSES THAT WE USE?

There are different types of cookies, and each cookie is used for a specific purpose. Some cookies simply allow you to navigate the website and use certain features. Other cookies help us understand your browsing experience (for example, they tell you if you’re having trouble finding what you’re looking for) so we can improve our website’s functionality and make your future visits as enjoyable as possible.

Cookies set by us are called « first-party cookies. » Cookies set by parties other than us are called « third-party cookies. » These allow us to provide features offered by third parties directly from (or through) the website (for example, advertising, interactive content, and analytics). The third parties that set these third-party cookies can recognize your computer or mobile device (i) when you visit the website in question and (ii) when you visit certain other websites.

Another important distinction must be made between « strictly necessary cookies, » « functional cookies, » and « advertising and social media cookies. » Strictly necessary cookies are essential for a website to function; they help you navigate the website and use its basic features, including media plugins. There are also functional cookies that allow you to save the contents of your shopping cart, create a wish list, and save your shipping information for faster checkout. These functional and analytical cookies collect information about how visitors use our website and are used to improve it. We also like to present you with relevant offers. To manage these offers, we collect browsing data that may be linked to a unique identifier to help us understand how you interact with us across different platforms. Advertising and social media cookies record your preferences to suggest relevant advertisements to you outside of our sites. These cookies are used to allow you to interact with social media or submit reviews. They can also be used to track your activity on social media platforms.

FINALLY, WHY DO WE USE WITNESSES?

Ekithera primarily uses cookies to make your visit to our website as enjoyable as possible; we also use them for advertising purposes during your future visits to other websites. Below you will find a more detailed overview of the types of cookies we use and the reasons we use them:

Essential cookies: These are essential, as they help you navigate and browse the site and take advantage of certain features (for example, these cookies ensure the contents of your shopping cart are saved at all stages of your order process). These cookies are necessary to enable the basic functionality of the website. These cookies are stored for the duration of your browsing session.
Functional and analytical cookies: These allow us to provide you with a seamless customer experience (ie, they help you save the contents of your shopping cart, provide reminders about your cart, and allow you to create a wish list). These cookies allow us to analyze site usage and improve its performance. These cookies may be set by us or a third party on our behalf (see opt-out options below) and are stored for the duration of your browsing session.
Cookies for advertising and social media: A variety of cookies are used for advertising and social media, including:
Targeting cookies: These remember your favorite products and shopping preferences or facilitate marketing efforts in other ways. These cookies allow us to share data (for example, about things you like) with our service providers and third-party websites to show you ads that are more relevant to your preferences.
Performance cookies: These help us understand visitor shopping behavior. They allow us to continuously improve our website to make your shopping experience easier and more enjoyable. They also allow us to improve the marketing messages we send to our customers.
Interaction cookies: These allow you to express your opinion. They allow you to like or recommend us on social media. They also allow you to contact our customer service agents. You can also offer advice to our other (potential) customers by providing an evaluation or comment on our products.

Our website and mobile applications use retargeting technologies that allow us to present third-party websites to visitors already interested in our store and products.

We also work with other companies that use tracking technologies to serve ads on our behalf online. These companies may collect data when you visit our websites, use our mobile apps, and interact with us through our communications (including ads). Information on how to disable tracking technologies is provided below.

WHAT HAPPENS IF I DON’T LIKE WITCHES TO BE USED?

You can change your browser settings to delete or prevent certain cookies from being saved on your computer or mobile device without your explicit consent. Your browser’s help section should provide information on how to manage cookie settings. Find out how this works for your browser here:

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=fr&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: http://www.opera.com/browser/tutorials/security/privacy/

If you prefer that data about your behavior during your visits to our website and your use of our mobile applications be collected and analyzed using the tracking technologies mentioned above, you can request this. Below you will find links explaining the procedure for each technology:

Google Display Network (GDN): https://support.google.com/google-ads/contact/express_opt_out_display
Facebook: https://www.facebook.com/policy/cookies/
Salesforce Marketing Cloud: https://help.salesforce.com/articleView?id=mc_co_tracking_and_unsubscribes_faqs.htm&type=5
Adobe Ad Cloud: https://www.adobe.com/ca/privacy/opt-out.html
Media Math: https://www.mediamath.com/ad-choices-opt-out/
Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html
Google Analytics: https://tools.google.com/dlpage/gaoptout/

In addition, if you wish to opt out of displaying advertisements using retargeting technologies altogether, you can visit the following website: http://optout.networkadvertising.org/#/.

You can also contact us for more details if you require clarification on this matter.

HOW OFTEN DO YOU UPDATE YOUR WITNESS DISCLOSURE STATEMENT?

We will update this Cookie Statement from time to time to reflect (among other things) changes to the cookies we use or for other operational, legal, or regulatory purposes. Please review this Cookie Statement regularly to stay informed of any updates regarding our use of cookies and related technologies.

The date appearing at the top of this statement indicates the date of its last update.